Production Art

The definition of “production art” varies by era. If it’s “Agency Work” era, then I was literally functioning as the Production Artist, taking the base designs of the Design Director and implementing them, into print ads for various newspapers, mailers, other collaterals. If it’s MIdas Safety, then it’s more along the lines of expansion and implementation of my own work across great numbers of products, leaflets, catalogues, et cetera.