Production Art

Back at the agency I wasn’t so much the graphic designer as I was the Graphic Artist or Production Artist. As such, my role was more to implement design work initiated by the Design Director. Taking those designs and turning them into printable collaterals, adapting them into various sizes and shapes for newspapers, and also adapting them for the websites. Of course, it was a tremendous training ground for the work I’d do later in my career as the in-house graphic designer at a manufacturer as well as stuff I’d take on as a freelance designer, working without a net.

Tony Jurgilas, R.G.D., Design Director, 50 Carleton
“When we consider bringing in team members, certain qualities like creativity, skill and productivity are obligatory. The question is what added value can someone bring to our organization? Geoff’s insatiable curiosity has augmented the intellectual capital of our team with an acute knowledge of just about anything you can imagine. He’s a bright, witty and altruistic person with keenness akin to a razor’s edge. He demonstrates a level of tenacity that has ceaselessly provided us with optimum results. His mentorship within our design department has facilitated the seamless transition of many young designers into our industry. Geoff is both a strong team player, and a vital independent thinker.”