Ninja Rebrand/Packaging

This was a huge job, begun in 2018 and never completely finished as new markets sign on to the distribution and specific needs are discovered and problems require solving. It was an evolutionary process, taking elements that had existed in a previous rebrand, recontextualizing some, introducing some new elements, junking some elements… it’s hard to say where exactly the old branding ended and the new one started. In 2020 as sustainability became a massive focus in the industry, we moved away from the rich, glossy black backgrounded collaterals into a more eco-friendly recycled paper solution, which gave some eco bragging rights but were admittedly a step down in visual jazz.

Jhumar Sharma, Manager, Global Marketing at KPMG (former Brand Manager at Midas Safety)
“Geoff is one of the most creative minds that I have ever met! His inherent flair for design and out-of-the-box ideas make him a pleasure to work with. He is committed to great quality which comes through clearly in his body of work. I am glad to be a part of the same team as him and would definitely recommend him. Keep up the good work, Geoff!”