This one was a joy. I’d created a ton of themes centered around dragons, and had a blast creating different textures, from arctic ice to volcano hot, to the fetid swamp and the blowing sands of a desert. It was a lot of fun to create the different characters as well, capturing different vibes, like the more innocent looking knight, to the more menacing dark knight and the princess/sorceress. Also created a “Fantasy Guide” that people could download to inspire them for what kind of costumes they might want to create, as it wasn’t as immediately definable as a cowboy or pirate theme. Game of Thrones was in full swing at this point, so I created a “bowling is coming” Facebook ad, which let me use a couple characters I’d created that hadn’t found an home.